TERMS OF REFERENCE – CONTENT CREATOR

Date: 1st August 2025

1. POST DETAILS
Post: Content Creator
Contract Duration: Permanent, initial contract shall be for a period of 1 (one) year.
Department: Marketing Department
Division: Sales & Marketing

2. REPORTING RELATIONSHIPS
The Content Creator will report to the Marketing Manager and work collaboratively with the social media,
digital, and community teams, as well as internal departments and external vendors, to create and manage
visual and video content across EyeCare’s platforms.

3. OVERALL RESPONSIBILITIES
The Content Creator is responsible for the design and development of multimedia content, including
graphics, short-form videos, and promotional materials for use in digital campaigns, patient education,
internal marketing, and brand communications. This role ensures consistent brand representation across all
materials and supports broader marketing initiatives.

4. SCOPE OF WORK

1. Graphic Design & Branding
• Design promotional materials such as flyers, banners, brochures, and digital visuals for social
media, automation, and screens.
• Adapt templates and layouts for patient-facing materials and internal communication.
• Ensure consistency with EyeCare brand guidelines across all design work.

2. Video Production & Post-Production
• Create, edit, and deliver engaging short-form video content for Instagram, TikTok, YouTube, and
in-clinic use.
• Develop video ads and screen-based content with motion graphics and storytelling.
• Handle editing, color correction, audio syncing, and subtitles.

3. Content Marketing Support
• Support the execution of marketing campaigns through creative design and video assets.
• Develop visuals for email marketing, and internal campaigns.
• Create templates or reusable assets for repeatable campaigns.

4. Influencer & Collaboration Support
• Support content creation and post-production for influencer collaborations.
• Assist with shoot logistics and asset delivery when required.

5. DESIRED SKILLS AND COMPETENCIES
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and Canva.
• Strong eye for design, layout, color, and motion.
• Basic video shooting and editing skills.
• Ability to manage time, multitask, and meet deadlines.
• Collaborative mindset with willingness to take creative feedback.

6. WE OFFER
• Attract remuneration package.
• Comprehensive Health Insurance package.
• Opportunities for professional development and growth.
• Access to online learning platforms.
• Mandatory learning and development.

QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Graphic Design, Multimedia Arts, or a related field.
• Minimum 1 years’ experience in the graphic design and arts field
OR
• Diploma in Graphic Design, Multimedia Arts, or a related field.
• Minimum 2 years’ experience in the graphic design and arts field
• Fresh graduates with strong portfolios may also be considered.