1.POST DETAILS

Post: Content Creator
Contract Duration: Permanent, initial contract shall be for a period of 1 (one) year.
Department: Marketing Department
Division: Sales & Marketing

2.REPORTING RELATIONSHIPS
The Content Creator will report to the Marketing Manager and work collaboratively across marketing functions and internal departments to develop and manage visual and video content across EyeCare’s platforms.

3.OVERALL RESPONSIBILITIES
The Content Creator is responsible for the design and development of multimedia content, including graphics, short-form videos, and promotional materials for use in digital campaigns, patient education, internal marketing, and brand communications. This role ensures consistent brand representation across all materials and supports broader marketing initiatives.

4.SCOPE OF WORK
1.Graphic Design & Branding
•Design promotional materials including flyers, banners, brochures, and digital visuals for social media, automation platforms, and in-clinic screens.
•Adapt templates and layouts for patient-facing materials and internal communication.
•Ensure consistency with EyeCare brand guidelines across all design work.
•Develop event branding materials including backdrops, stage visuals, invitation cards, certificates, signage, and other on-site promotional assets to ensure cohesive brand representation.

2.Video Production & Post-Production Support
•Create and edit short-form video content (reels, TikToks, educational “how-to” videos, animatics, and in-clinic screen content) aligned with campaign and social media plans.
•Coordinate with external production vendors for larger-scale video projects (e.g., TVCs and commercial shoots), ensuring alignment with brand guidelines and delivery timelines.
•Handle editing, color correction, audio syncing, and subtitles.

3.Content Marketing Support
•Support the execution of marketing campaigns through creative design and video assets.
•Develop visuals for email marketing, and internal campaigns.
•Create templates or reusable assets for repeatable campaigns.
•Collaborate cross-functionally to conceptualize and produce engaging social media content that drives audience growth, engagement, and brand visibility.

5. DESIRED SKILLS AND COMPETENCIES
•Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and Canva.
•Strong eye for design, layout, color, and motion.
•Basic video shooting and editing skills.
•Ability to manage time, multitask, and meet deadlines.
•Collaborative mindset with willingness to take creative feedback.

6. WE OFFER
•Competitive salary of MVR 13,500 to 18,000, based on qualifications and experience
•Attractive monthly incentive ranging from MVR 1,500 up to MVR 3,000, subject to KPI achievement
•Comprehensive health insurance coverage
•Overtime payment for extra hours worked, ensuring your effort is always rewarded
•30 days paid Annual Leave
•Annual return ticket to your home island (for staff residing outside Malé’)
•Continuous professional development with access to online learning opportunities
•Supportive, growth-focused work environment with clear career progression
•A rewarding Annual bonus that reflects your commitment and impact

QUALIFICATIONS AND EXPERIENCE
• Bachelor's degree in Graphic Design, Multimedia Arts, or a related field.
• Minimum 1 years’ experience in the graphic design and arts field
OR
• Diploma in Graphic Design, Multimedia Arts, or a related field.
• Minimum 2 years’ experience in the graphic design and arts field
• Fresh graduates with strong portfolios may also be considered.